/*! tailwindcss v4.2.1 | MIT License | https://tailwindcss.com */
@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before{box-sizing:border-box;border:0 solid;margin:0;padding:0}::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){-webkit-appearance:button;appearance:button}::file-selector-button{-webkit-appearance:button;appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.visible{visibility:visible}.relative{position:relative}.start{inset-inline-start:var(--spacing)}.table{display:table}}:root{--paper:#f4f1e9;--paper-strong:#ebe6da;--ink:#101820;--muted:#657079;--line:#d8d2c5;--acid:#d8ff4f;--acid-deep:#bfe927;--blue:#123a54;--blue-soft:#1d4b66;--orange:#ff8f5a;--white:#fffef9}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);font-family:var(--font-geist-sans), Arial, sans-serif;-webkit-font-smoothing:antialiased;margin:0}button,input{font:inherit}a{color:inherit;text-decoration:none}main{overflow:hidden}.site-header{border-bottom:1px solid var(--line);justify-content:space-between;align-items:center;width:min(1320px,100% - 48px);height:86px;margin:0 auto;display:flex}.brand{letter-spacing:-.04em;align-items:center;gap:10px;font-size:20px;font-weight:750;display:inline-flex}.brand-mark{background:var(--ink);width:34px;height:34px;color:var(--acid);font-family:var(--font-geist-mono), monospace;border-radius:9px 9px 9px 2px;place-items:center;font-size:17px;display:grid}nav{align-items:center;gap:30px;font-size:14px;font-weight:600;display:flex}nav>a:not(.nav-cta):hover{color:var(--blue-soft)}.nav-current{color:var(--blue-soft);text-decoration:underline;-webkit-text-decoration-color:var(--acid-deep);-webkit-text-decoration-color:var(--acid-deep);-webkit-text-decoration-color:var(--acid-deep);text-decoration-color:var(--acid-deep);text-underline-offset:7px;text-decoration-thickness:3px}.nav-cta{background:var(--ink);color:#fff;border-radius:4px;align-items:center;gap:14px;padding:12px 16px;display:inline-flex}.nav-cta span{color:var(--acid);font-size:18px}.hero{grid-template-columns:minmax(0,1.25fr) minmax(380px,.75fr);align-items:center;gap:84px;width:min(1320px,100% - 48px);min-height:610px;margin:0 auto;padding:92px 0 88px;display:grid;position:relative}.hero:before{content:"";border:1px solid var(--line);width:360px;height:360px;box-shadow:0 0 0 55px var(--paper), 0 0 0 56px var(--line), 0 0 0 115px var(--paper), 0 0 0 116px var(--line);opacity:.65;pointer-events:none;border-radius:50%;position:absolute;bottom:-90px;left:-240px}.hero-copy{z-index:1;position:relative}.eyebrow,.section-index,.panel-kicker{font-family:var(--font-geist-mono), monospace;letter-spacing:.11em;text-transform:uppercase;font-size:12px;font-weight:700}.eyebrow{color:var(--blue-soft);align-items:center;gap:10px;margin:0 0 25px;display:flex}.eyebrow span{background:var(--acid-deep);border-radius:50%;width:8px;height:8px;box-shadow:0 0 0 5px #bfe92733}h1{letter-spacing:-.07em;max-width:800px;margin:0;font-size:clamp(52px,6.4vw,92px);font-weight:680;line-height:.95}h1>span{max-width:650px;color:var(--blue-soft);font-family:var(--font-geist-mono), monospace;letter-spacing:-.025em;margin-top:20px;font-size:clamp(15px,1.5vw,19px);font-weight:600;line-height:1.35;display:block}.hero-lead{color:#4d5961;letter-spacing:-.02em;max-width:650px;margin:32px 0 0;font-size:clamp(18px,2vw,22px);line-height:1.55}.hero-actions{align-items:center;gap:27px;margin-top:38px;display:flex}.primary-button{background:var(--acid);border:1px solid var(--ink);min-width:235px;box-shadow:5px 5px 0 var(--ink);border-radius:4px;justify-content:space-between;align-items:center;padding:16px 18px;font-weight:750;transition:transform .16s,box-shadow .16s;display:inline-flex}.primary-button:hover{box-shadow:3px 3px 0 var(--ink);transform:translate(2px,2px)}.privacy-note{color:var(--muted);font-size:13px;font-weight:600}.privacy-note span{color:#43a76f;margin-right:6px;font-size:9px}.hero-proof{z-index:1;background:var(--blue);color:#fff;box-shadow:16px 16px 0 var(--acid);border-radius:7px;padding:30px;position:relative;transform:rotate(1.2deg)}.proof-topline,.result-head,.panel-heading{justify-content:space-between;align-items:center;gap:20px;display:flex}.proof-topline{color:#bdcad2;font-size:12px;font-family:var(--font-geist-mono), monospace;text-transform:uppercase;letter-spacing:.06em}.status{width:fit-content;font-family:var(--font-geist-mono), monospace;text-transform:uppercase;letter-spacing:.04em;border-radius:99px;align-items:center;padding:6px 9px;font-size:10px;font-weight:750;display:inline-flex}.status.positive{color:#1b402a;background:var(--acid)}.status.negative{color:#692207;background:#ffd0bc}.status.warning{color:#5d4200;background:#ffe39a}.hero-proof>strong{color:var(--acid);letter-spacing:-.06em;margin-top:28px;font-size:clamp(49px,5vw,72px);line-height:1;display:block}.hero-proof>p{color:#b8c8d1;margin:9px 0 29px;font-size:14px}.mini-chart{background-image:linear-gradient(#ffffff12 1px,#0000 1px);background-size:100% 33%;border-bottom:1px solid #ffffff29;border-left:1px solid #ffffff29;align-items:flex-end;gap:9px;height:120px;padding:15px 13px 0;display:flex}.mini-chart i{background:#d8ff4fe0;border-radius:3px 3px 0 0;flex:1;display:block}.mini-chart i:nth-child(-n+3){background:#ffffff6b}.proof-metrics{grid-template-columns:1fr 1fr;gap:12px;margin-top:17px;display:grid}.proof-metrics div{background:#ffffff12;border:1px solid #ffffff17;padding:15px}.proof-metrics span,.proof-metrics b{display:block}.proof-metrics span{color:#9fb2be;font-size:11px}.proof-metrics b{margin-top:4px;font-size:19px}.calculator-section,.faq-section{background:var(--white);padding:92px max(24px,50vw - 660px);scroll-margin-top:20px}.section-heading{grid-template-columns:1fr 3fr;align-items:start;gap:30px;margin-bottom:48px;display:grid}.section-index{color:var(--muted);margin:10px 0 0}.section-heading h2,.faq-intro h2{letter-spacing:-.055em;margin:0;font-size:clamp(40px,5vw,66px);line-height:1}.section-heading>div>p,.faq-intro>p:last-child{color:var(--muted);margin:15px 0 0;font-size:17px}.calculator-grid{grid-template-columns:minmax(0,1.03fr) minmax(420px,.97fr);align-items:start;gap:22px;display:grid}.input-panel,.result-panel{border:1px solid var(--line);border-radius:6px}.input-panel{background:#f8f6f0;padding:30px}.panel-kicker{color:var(--muted)}.panel-heading h3{letter-spacing:-.04em;margin:5px 0 0;font-size:27px}.reset-button{border:1px solid var(--line);color:var(--muted);cursor:pointer;background:0 0;border-radius:4px;padding:9px 12px;font-size:12px;font-weight:650}.reset-button:hover{border-color:var(--ink);color:var(--ink)}.fields-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px 18px;margin-top:27px;display:grid}.field{min-width:0}.field-label{margin-bottom:7px;font-size:13px;font-weight:680;display:block}.input-wrap{border:1px solid var(--line);background:#fff;border-radius:4px;align-items:center;transition:border-color .16s,box-shadow .16s;display:flex}.input-wrap:focus-within{border-color:var(--blue-soft);box-shadow:0 0 0 3px #1d4b661c}.input-wrap input{width:100%;min-width:0;color:var(--ink);-webkit-appearance:textfield;appearance:textfield;background:0 0;border:0;outline:0;padding:12px 4px 12px 12px;font-weight:700}.input-wrap input::-webkit-inner-spin-button{-webkit-appearance:none;appearance:none}.input-wrap>span{color:var(--muted);padding:0 12px 0 7px;font-size:13px;font-weight:650}.field small{color:#7d858a;margin-top:6px;font-size:10px;display:block}.result-panel{background:var(--ink);color:#fff;overflow:hidden}.result-head{color:#aeb9bf;font-family:var(--font-geist-mono), monospace;text-transform:uppercase;letter-spacing:.08em;border-bottom:1px solid #ffffff1f;padding:19px 25px;font-size:11px}.main-result{padding:28px 25px 21px}.main-result>span{color:#adb7bd;font-size:12px}.main-result>strong{color:var(--acid);letter-spacing:-.06em;margin:6px 0 8px;font-size:clamp(45px,5vw,66px);line-height:1;display:block}.main-result p{color:#aab4ba;max-width:500px;margin:0;font-size:13px;line-height:1.5}.main-result p b{color:#fff}.distribution{padding:0 25px 23px}.distribution-bar{background:#2c3339;border-radius:99px;width:100%;height:10px;display:flex;overflow:hidden}.distribution-bar i{height:100%;display:block}.bar-cost,.dot-cost{background:#7892a2}.bar-ads,.dot-ads{background:var(--orange)}.bar-fixed,.dot-fixed{background:#cfb98d}.bar-profit,.dot-profit{background:var(--acid)}.legend{color:#8f9ca4;flex-wrap:wrap;gap:9px 16px;margin-top:10px;font-size:9px;display:flex}.legend span{align-items:center;gap:5px;display:inline-flex}.legend i{border-radius:50%;width:6px;height:6px}.metric-grid{border-top:1px solid #ffffff1f;grid-template-columns:1fr 1fr;display:grid}.metric-grid article{border-bottom:1px solid #ffffff1f;border-right:1px solid #ffffff1f;min-height:113px;padding:19px 21px}.metric-grid article:nth-child(2n){border-right:0}.metric-grid span,.metric-grid b,.metric-grid small{display:block}.metric-grid span{color:#89969d;font-size:10px}.metric-grid b{letter-spacing:-.03em;margin-top:8px;font-size:22px}.metric-grid b em{color:#7e8a90;font-size:14px;font-style:normal}.metric-grid small{color:#79878e;margin-top:3px;font-size:9px}.metric-good b{color:var(--acid)}.metric-alert b{color:#ffad87}.decision-note{background:var(--blue);grid-template-columns:28px 1fr;gap:11px;padding:20px 25px;display:grid}.decision-note>span{color:var(--acid);font-size:21px}.decision-note p{color:#b9c6ce;margin:1px 0 0;font-size:11px;line-height:1.55}.decision-note b{color:#fff}.tool-hero{grid-template-columns:minmax(0,1.15fr) minmax(380px,.85fr);align-items:center;gap:80px;width:min(1320px,100% - 48px);min-height:560px;margin:0 auto;padding:78px 0 86px;display:grid}.tool-hero h1{max-width:850px;font-size:clamp(52px,6.2vw,88px)}.point-mort-hero h1{font-size:clamp(48px,5.8vw,82px)}.threshold-card{background:var(--ink);color:#fff;box-shadow:14px 14px 0 var(--orange);border-radius:6px;padding:29px}.threshold-card>p{color:#a5b0b6;font-family:var(--font-geist-mono), monospace;text-transform:uppercase;letter-spacing:.08em;margin:0;font-size:11px}.threshold-main{border-bottom:1px solid #ffffff21;padding:35px 0 30px}.threshold-main span,.threshold-main strong,.threshold-main small,.threshold-row span,.threshold-row b{display:block}.threshold-main span,.threshold-row span{color:#9ca8ae;font-size:11px}.threshold-main strong{color:var(--acid);letter-spacing:-.06em;margin:7px 0 4px;font-size:70px;line-height:1}.threshold-main small{color:#7f8d95;font-size:10px}.threshold-row{grid-template-columns:1fr 1fr;gap:18px;padding-top:24px;display:grid}.threshold-row div:first-child{border-right:1px solid #ffffff21}.threshold-row b{margin-top:7px;font-size:24px}.point-mort-card{box-shadow:14px 14px 0 var(--acid-deep)}.point-mort-card .threshold-main strong{font-size:clamp(48px,5vw,68px)}.roas-result-panel .metric-grid article{min-height:103px}.roas-scoreboard{grid-template-columns:1fr auto 1fr;align-items:center;gap:18px;padding:28px 25px;display:grid}.roas-scoreboard>i{color:var(--acid);font-size:25px;font-style:normal}.roas-scoreboard span,.roas-scoreboard strong,.roas-scoreboard small{display:block}.roas-scoreboard span{color:#96a2a9;font-size:10px}.roas-scoreboard strong{color:var(--acid);letter-spacing:-.055em;margin:7px 0 3px;font-size:clamp(39px,4.5vw,56px);line-height:1}.roas-scoreboard small{color:#74838b;font-size:9px}.roas-explainer{background:var(--blue);color:#fff;padding:92px max(24px,50vw - 660px)}.formula-section{background:var(--paper);grid-template-columns:.9fr 1.1fr;gap:90px;padding:92px max(24px,50vw - 660px);display:grid}.formula-section h2{letter-spacing:-.055em;max-width:600px;margin:24px 0 0;font-size:clamp(38px,4.8vw,62px);line-height:1.03}.formula-list{border-top:1px solid var(--line)}.formula-list article{border-bottom:1px solid var(--line);grid-template-columns:44px 1fr;gap:17px;padding:22px 0;display:grid}.formula-list article>span{background:var(--ink);width:34px;height:34px;color:var(--acid);font-family:var(--font-geist-mono), monospace;border-radius:50%;place-items:center;font-size:11px;font-weight:800;display:grid}.formula-list h3{letter-spacing:-.025em;margin:0 0 5px;font-size:17px}.formula-list p{color:var(--muted);font-family:var(--font-geist-mono), monospace;margin:0;font-size:11px;line-height:1.5}.related-tool{background:var(--acid);grid-template-columns:1fr auto;align-items:end;gap:55px;padding:65px max(24px,50vw - 660px);display:grid}.related-tool h2{letter-spacing:-.05em;max-width:900px;margin:18px 0 12px;font-size:clamp(34px,4.2vw,55px);line-height:1.03}.related-tool p:not(.section-index){color:#40502d;max-width:720px;margin:0;line-height:1.55}.related-tool .primary-button{background:#fff}.tools-hero{flex-direction:column;justify-content:center;align-items:flex-start;width:min(1320px,100% - 48px);min-height:520px;margin:0 auto;padding:92px 0;display:flex}.tools-hero h1{letter-spacing:-.065em;max-width:1050px;margin:22px 0;font-size:clamp(58px,7.5vw,106px);line-height:.92}.tools-hero>p:not(.eyebrow){max-width:760px;color:var(--muted);margin:0 0 30px;font-size:18px;line-height:1.6}.tools-directory{background:var(--white);padding:92px max(24px,50vw - 660px);scroll-margin-top:20px}.tool-cards{grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;display:grid}.tool-directory-card{border:1px solid var(--line);background:var(--paper);border-radius:6px;flex-direction:column;min-height:430px;padding:28px;display:flex}.tool-directory-card.acid{border-top:8px solid var(--acid-deep)}.tool-directory-card.orange{border-top:8px solid var(--orange)}.tool-directory-card.blue{border-top:8px solid var(--blue-soft)}.tool-number{background:var(--ink);width:38px;height:38px;color:var(--acid);font-family:var(--font-geist-mono), monospace;border-radius:50%;place-items:center;font-size:11px;font-weight:800;display:grid}.tool-directory-card h2{letter-spacing:-.045em;margin:34px 0 12px;font-size:31px;line-height:1.03}.tool-directory-card>div p,.tool-results{color:var(--muted);line-height:1.55}.tool-results{font-family:var(--font-geist-mono), monospace;text-transform:uppercase;letter-spacing:.04em;margin:auto 0 22px;padding-top:28px;font-size:10px}.tool-directory-card>a{border-top:1px solid var(--line);justify-content:space-between;padding-top:18px;font-size:13px;font-weight:750;display:flex}.tool-directory-card>a span{color:var(--blue-soft);font-size:19px}.tools-path{background:var(--blue);color:#fff;padding:78px max(24px,50vw - 660px)}.tools-path .section-index{color:#9fb2be}.path-steps{border-top:1px solid #ffffff29;grid-template-columns:repeat(3,1fr);margin-top:38px;display:grid}.path-steps article{border-right:1px solid #ffffff29;min-height:220px;padding:28px 34px 10px 0}.path-steps article:not(:first-child){padding-left:34px}.path-steps article:last-child{border-right:0}.path-steps span{color:var(--acid);font-family:var(--font-geist-mono), monospace;font-size:12px}.path-steps h3{letter-spacing:-.04em;margin:35px 0 9px;font-size:30px}.path-steps p{color:#b6c4cb;max-width:320px;margin:0;font-size:13px;line-height:1.55}.method-section{background:var(--blue);color:#fff;padding:92px max(24px,50vw - 660px);scroll-margin-top:20px}.seo-section{background:var(--paper);padding:92px max(24px,50vw - 660px)}.seo-intro{grid-template-columns:1fr 3fr;align-items:start;gap:30px;display:grid}.seo-intro .section-index{margin-top:9px}.seo-intro h2{letter-spacing:-.055em;max-width:950px;margin:0;font-size:clamp(38px,4.8vw,64px);line-height:1.03}.seo-intro>p:last-child{max-width:790px;color:var(--muted);grid-column:2;margin:18px 0 0;font-size:17px;line-height:1.65}.seo-content-grid{border-top:1px solid var(--line);border-left:1px solid var(--line);grid-template-columns:repeat(2,minmax(0,1fr));margin-top:55px;display:grid}.seo-content-grid article{border-right:1px solid var(--line);border-bottom:1px solid var(--line);min-height:270px;padding:30px}.seo-content-grid h3{letter-spacing:-.04em;margin:0 0 18px;font-size:24px}.seo-content-grid p,.seo-content-grid li{color:var(--muted);font-size:14px;line-height:1.7}.seo-content-grid ul{margin:0;padding-left:20px}.seo-content-grid .formula{background:var(--white);border-left:4px solid var(--acid-deep);color:var(--ink);font-family:var(--font-geist-mono), monospace;padding:18px;font-size:12px;font-weight:650}.text-link{border-bottom:1px solid var(--ink);align-items:center;gap:10px;margin-top:8px;padding-bottom:4px;font-size:13px;font-weight:750;display:inline-flex}.text-link span{color:var(--blue-soft)}.section-heading.light .section-index,.section-heading.light>div>p{color:#9eb0ba}.method-grid{border-top:1px solid #ffffff29;border-left:1px solid #ffffff29;grid-template-columns:repeat(3,1fr);display:grid}.method-grid article{border-bottom:1px solid #ffffff29;border-right:1px solid #ffffff29;min-height:260px;padding:28px}.method-grid article>span{background:var(--acid);width:38px;height:38px;color:var(--ink);font-family:var(--font-geist-mono), monospace;border-radius:50%;place-items:center;font-size:11px;font-weight:800;display:inline-grid}.method-grid h3{letter-spacing:-.04em;margin:58px 0 10px;font-size:25px}.method-grid p{color:#aabac3;max-width:330px;margin:0;font-size:13px;line-height:1.55}.worked-example{background:var(--paper);padding:92px max(24px,50vw - 660px)}.worked-example-heading{grid-template-columns:1fr 3fr;align-items:start;gap:30px;display:grid}.worked-example-heading .section-index{margin-top:9px}.worked-example-heading h2{letter-spacing:-.055em;max-width:900px;margin:0;font-size:clamp(38px,4.8vw,64px);line-height:1.03}.worked-example-heading>p:last-child{max-width:720px;color:var(--muted);grid-column:2;margin:18px 0 0;font-size:16px;line-height:1.65}.worked-example-grid{grid-template-columns:minmax(0,1.55fr) minmax(280px,.45fr);align-items:stretch;gap:34px;margin-top:54px;display:grid}.example-steps{border-top:1px solid var(--ink)}.example-steps article{border-bottom:1px solid var(--line);grid-template-columns:48px minmax(0,1fr);gap:22px;padding:24px 4px;display:grid}.example-steps article>span{background:var(--ink);width:34px;height:34px;color:var(--acid);font-family:var(--font-geist-mono), monospace;border-radius:50%;place-items:center;font-size:10px;font-weight:800;display:grid}.example-steps h3{letter-spacing:-.035em;margin:1px 0 8px;font-size:19px}.example-steps p{color:var(--muted);margin:0;font-size:14px;line-height:1.65}.example-steps strong{color:var(--ink)}.example-decision{background:var(--ink);color:#fff;box-shadow:9px 9px 0 var(--acid);flex-direction:column;justify-content:center;padding:34px;display:flex}.example-decision.orange-example{box-shadow:9px 9px 0 var(--orange)}.example-decision.blue-example{box-shadow:9px 9px 0 var(--blue-soft)}.example-decision>span{color:var(--acid);font-family:var(--font-geist-mono), monospace;letter-spacing:.1em;font-size:10px;font-weight:800}.example-decision>strong{color:var(--acid);letter-spacing:-.065em;margin:26px 0 4px;font-size:clamp(50px,5vw,72px);line-height:1;display:block}.example-decision p{color:#b8c4ca;margin:0;font-size:13px;line-height:1.65}.example-decision hr{border:0;border-top:1px solid #ffffff29;width:100%;margin:26px 0}.example-decision a{color:#fff;border-top:1px solid #ffffff29;justify-content:space-between;gap:18px;margin-top:26px;padding-top:18px;font-size:12px;font-weight:750;display:inline-flex}.example-decision a span{color:var(--acid)}.faq-section{grid-template-columns:.85fr 1.15fr;align-items:start;gap:100px;display:grid}.faq-intro .section-index{margin:0 0 25px}.faq-list{border-top:1px solid var(--line)}.faq-list details{border-bottom:1px solid var(--line)}.faq-list summary{cursor:pointer;justify-content:space-between;align-items:center;gap:20px;padding:24px 0;font-size:16px;font-weight:690;list-style:none;display:flex}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary span{font-size:20px;font-weight:400;transition:transform .16s}.faq-list details[open] summary span{transform:rotate(45deg)}.faq-list details p{color:var(--muted);margin:-7px 45px 24px 0;font-size:13px;line-height:1.65}footer{background:var(--ink);color:#fff;grid-template-columns:1fr auto 1fr;align-items:center;gap:25px;min-height:140px;padding:36px max(24px,50vw - 660px);display:grid}.footer-brand .brand-mark{background:var(--acid);color:var(--ink)}footer p,footer>span{color:#8c979e;margin:0;font-size:11px}.footer-content{justify-items:center;gap:12px;display:grid}.footer-links{color:#c2cbd0;flex-wrap:wrap;justify-content:center;gap:8px 18px;font-size:11px;display:flex}.footer-links a{text-underline-offset:4px;-webkit-text-decoration:underline #55626a;text-decoration:underline #55626a}.footer-links a:hover{color:var(--acid)}.legal-page{width:min(980px,100% - 48px);margin:0 auto;padding:86px 0 110px;overflow:visible}.legal-hero{border-bottom:1px solid var(--line);padding-bottom:54px}.legal-hero h1{max-width:900px;font-size:clamp(52px,7vw,84px)}.legal-hero>p:not(.eyebrow){max-width:760px;color:var(--muted);margin:28px 0 20px;font-size:18px;line-height:1.6}.legal-hero small{color:var(--muted);font-family:var(--font-geist-mono), monospace;font-size:10px}.legal-content{gap:0;display:grid}.legal-content section{border-bottom:1px solid var(--line);grid-template-columns:minmax(210px,.75fr) minmax(0,1.75fr);gap:54px;padding:38px 0;display:grid}.legal-content h2{letter-spacing:-.035em;margin:0;font-size:24px}.legal-content p{color:#4d5961;grid-column:2;margin:0;font-size:14px;line-height:1.75}.legal-content h2+p{grid-row:1}.legal-content p+p{margin-top:-34px}.legal-content a{text-decoration:underline;-webkit-text-decoration-color:var(--acid-deep);-webkit-text-decoration-color:var(--acid-deep);-webkit-text-decoration-color:var(--acid-deep);text-decoration-color:var(--acid-deep);text-underline-offset:4px;font-weight:700;text-decoration-thickness:2px}.about-page{width:min(1160px,100% - 48px);margin:0 auto;padding:86px 0 110px;overflow:visible}.about-hero{border-bottom:1px solid var(--line);grid-template-columns:minmax(0,1.35fr) minmax(320px,.65fr);align-items:end;gap:80px;padding-bottom:76px;display:grid}.about-hero h1{max-width:760px;font-size:clamp(56px,6.5vw,86px)}.about-hero-copy{background:var(--ink);color:#fff;box-shadow:10px 10px 0 var(--acid);padding:28px}.about-hero-copy p{color:#c7d0d5;margin:0 0 18px;font-size:15px;line-height:1.7}.about-hero-copy span{color:var(--acid);font-family:var(--font-geist-mono), monospace;letter-spacing:.05em;text-transform:uppercase;border-top:1px solid #ffffff29;padding-top:18px;font-size:10px;display:block}.about-purpose,.about-section-heading{grid-template-columns:minmax(180px,.55fr) minmax(0,1.45fr);gap:64px;display:grid}.about-purpose{padding:82px 0}.about-purpose h2,.about-section-heading h2,.about-quality h2,.about-limits h2,.about-privacy h2{letter-spacing:-.055em;margin:0;font-size:clamp(38px,4vw,58px);line-height:1}.about-purpose>div>p,.about-section-heading>div>p{max-width:730px;color:var(--muted);margin:24px 0 0;font-size:16px;line-height:1.75}.about-process,.about-formulas,.about-tools{border-top:1px solid var(--line);padding:82px 0}.about-step-grid{background:var(--ink);color:#fff;grid-template-columns:repeat(3,1fr);margin-top:52px;display:grid}.about-step-grid article{border-right:1px solid #ffffff29;min-height:290px;padding:30px}.about-step-grid article:last-child{border-right:0}.about-step-grid article>span{color:var(--acid);font-family:var(--font-geist-mono), monospace;font-size:12px}.about-step-grid h3{letter-spacing:-.04em;margin:82px 0 16px;font-size:26px}.about-step-grid p,.formula-ledger p,.about-tool-links p{color:#9eabb2;margin:0;font-size:13px;line-height:1.65}.formula-ledger{border-top:1px solid var(--ink);margin-top:52px}.formula-ledger article{border-bottom:1px solid var(--line);grid-template-columns:170px 250px minmax(0,1fr);align-items:center;gap:28px;padding:27px 0;display:grid}.formula-ledger article>span{color:var(--blue-soft);font-family:var(--font-geist-mono), monospace;letter-spacing:.08em;text-transform:uppercase;font-size:10px}.formula-ledger h3{letter-spacing:-.035em;margin:0;font-size:21px}.formula-ledger p{color:#4d5961}.formula-note{border-left:4px solid var(--acid-deep);background:var(--paper-strong);color:#4d5961;max-width:760px;margin:28px 0 0 auto;padding:18px 22px;font-size:13px;line-height:1.7}.about-quality,.about-limits{grid-template-columns:minmax(260px,.8fr) minmax(0,1.2fr);gap:74px;padding:72px;display:grid}.about-quality{background:var(--blue);color:#fff}.about-quality .section-index{color:var(--acid)}.about-quality ul{gap:0;margin:0;padding:0;list-style:none;display:grid}.about-quality li{color:#c6d1d8;border-bottom:1px solid #ffffff29;padding:18px 0;font-size:14px;line-height:1.65}.about-quality li:first-child{padding-top:0}.about-quality li:last-child{border-bottom:0}.about-quality strong{color:#fff}.about-limits{background:var(--white);border:1px solid var(--line);margin-top:30px}.about-limits>div:last-child{gap:20px;display:grid}.about-limits p,.about-privacy p{color:#4d5961;margin:0;font-size:14px;line-height:1.75}.about-privacy{background:var(--acid);grid-template-columns:80px minmax(0,1fr);gap:34px;margin-top:30px;padding:46px 54px;display:grid}.about-privacy>span{background:var(--ink);width:62px;height:62px;color:var(--acid);border-radius:50%;place-items:center;font-size:28px;display:grid}.about-privacy h2{font-size:clamp(34px,3.7vw,48px)}.about-privacy p{color:#29343b;max-width:780px;margin-top:20px}.about-privacy a{text-underline-offset:4px;margin-top:20px;font-size:13px;font-weight:750;text-decoration:underline;display:inline-block}.about-tool-links{border-top:1px solid var(--ink);margin-top:48px;display:grid}.about-tool-links>a{border-bottom:1px solid var(--line);grid-template-columns:70px minmax(0,1fr) auto;align-items:center;gap:22px;padding:26px 4px;display:grid}.about-tool-links>a:hover{background:var(--paper-strong)}.about-tool-links>a>span{color:var(--blue-soft);font-family:var(--font-geist-mono), monospace;font-size:11px}.about-tool-links h3{letter-spacing:-.035em;margin:0 0 7px;font-size:21px}.about-tool-links p{color:var(--muted)}.about-tool-links b{color:var(--blue);font-size:25px}.about-update{color:var(--muted);font-family:var(--font-geist-mono), monospace;margin:-30px 0 0;font-size:10px}footer>span{justify-self:end}@media (max-width:1000px){.hero,.tool-hero{grid-template-columns:1fr;gap:55px}.hero-proof{max-width:620px;transform:none}.threshold-card{max-width:620px}.formula-section{grid-template-columns:1fr;gap:50px}.calculator-grid{grid-template-columns:1fr}.result-panel{position:static}.faq-section{gap:55px}.tool-cards{grid-template-columns:1fr}.tool-directory-card{min-height:330px}.about-hero{grid-template-columns:1fr;gap:46px}.about-hero-copy{max-width:680px}.about-quality,.about-limits{padding:52px}.worked-example-grid{grid-template-columns:1fr}.example-decision{min-height:360px}}@media (max-width:720px){.site-header,.hero,.tool-hero,.tools-hero{width:min(100% - 30px,1320px)}.site-header{height:72px}nav{gap:12px}nav>a:not(.nav-cta):not(.nav-back),.nav-current{display:none}.nav-back{font-size:11px}.nav-cta{padding:10px 11px;font-size:11px}.brand{font-size:17px}.brand-mark{width:30px;height:30px}.hero{grid-template-columns:minmax(0,1fr);min-height:0;padding:64px 0 70px}.tool-hero{min-height:0;padding:64px 0 70px}.tool-hero h1{font-size:clamp(47px,14vw,66px)}.tools-hero{min-height:470px;padding:68px 0}.tools-hero h1{font-size:clamp(50px,15vw,72px)}.tools-directory{padding-top:70px;padding-bottom:70px}.tool-directory-card{min-height:360px;padding:23px}.threshold-card{box-shadow:8px 8px 0 var(--orange);padding:23px 20px}.point-mort-card{box-shadow:8px 8px 0 var(--acid-deep)}h1{font-size:clamp(48px,15vw,68px)}.hero-actions{flex-direction:column;align-items:flex-start;gap:20px}.hero-proof{box-shadow:8px 8px 0 var(--acid);padding:24px 20px}.calculator-section,.method-section,.roas-explainer,.formula-section,.seo-section,.worked-example,.faq-section{padding-top:68px;padding-bottom:68px}.section-heading{grid-template-columns:1fr;gap:22px}.seo-intro{grid-template-columns:1fr;gap:20px}.seo-intro>p:last-child{grid-column:1}.seo-content-grid{grid-template-columns:1fr}.seo-content-grid article{min-height:0}.worked-example-heading{grid-template-columns:1fr;gap:20px}.worked-example-heading>p:last-child{grid-column:1;margin-top:0}.example-steps article{grid-template-columns:40px minmax(0,1fr);gap:13px}.example-decision{min-height:330px;box-shadow:7px 7px 0 var(--acid);padding:28px 24px}.example-decision.orange-example{box-shadow:7px 7px 0 var(--orange)}.example-decision.blue-example{box-shadow:7px 7px 0 var(--blue-soft)}.section-heading h2,.faq-intro h2{font-size:43px}.input-panel{padding:22px 17px}.fields-grid,.metric-grid{grid-template-columns:1fr}.metric-grid article,.metric-grid article:nth-child(2n){border-right:0}.method-grid,.roas-scoreboard{grid-template-columns:1fr}.roas-scoreboard>i{transform:rotate(90deg)}.related-tool{grid-template-columns:1fr;align-items:start}.method-grid article{min-height:220px}.method-grid h3{margin-top:36px}.faq-section{grid-template-columns:1fr;gap:45px}.path-steps{grid-template-columns:1fr}.path-steps article,.path-steps article:not(:first-child){border-bottom:1px solid #ffffff29;border-right:0;min-height:0;padding:26px 0}.path-steps article:last-child{border-bottom:0}.path-steps h3{margin-top:18px}footer{grid-template-columns:1fr;gap:15px}footer>span{justify-self:start}.footer-content{justify-items:start}.footer-links{justify-content:flex-start}.legal-page{width:min(100% - 30px,980px);padding:64px 0 80px}.legal-content section{grid-template-columns:1fr;gap:18px;padding:30px 0}.legal-content p,.legal-content h2+p{grid-area:auto/1}.legal-content p+p{margin-top:-8px}.about-page{width:min(100% - 30px,1160px);padding:64px 0 80px}.about-hero{padding-bottom:62px}.about-hero h1{font-size:clamp(48px,14vw,66px)}.about-hero-copy{box-shadow:7px 7px 0 var(--acid);padding:24px 20px}.about-purpose,.about-section-heading,.about-quality,.about-limits{grid-template-columns:1fr;gap:28px}.about-purpose,.about-process,.about-formulas,.about-tools{padding:62px 0}.about-step-grid{grid-template-columns:1fr}.about-step-grid article{border-bottom:1px solid #ffffff29;border-right:0;min-height:220px}.about-step-grid article:last-child{border-bottom:0}.about-step-grid h3{margin-top:48px}.formula-ledger article{grid-template-columns:1fr;gap:9px;padding:24px 0}.about-quality,.about-limits{padding:34px 24px}.about-privacy{grid-template-columns:1fr;padding:34px 24px}.about-privacy>span{width:52px;height:52px}.about-tool-links>a{grid-template-columns:42px minmax(0,1fr) auto;gap:10px}.about-tool-links p{display:none}.about-update{margin-top:-16px}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{transition-duration:.01ms!important}}